A landmark investment in regional momentum

An architecturally significant mixed-use asset in the heart of Whanganui is being offered to the market, presenting investors and owner-occupiers with a rare opportunity to secure a versatile landmark amid increasing demand for flexible, income-diversified property in regional centres.

Marketed by Bayleys Whanganui brokers John Bartley, Crystal Boyd, and Amie Rowan, the Old Central Fire Station represents a compelling response to growing demand for character-rich short-stay accommodation in New Zealand’s regional centres – supported by rising domestic travel, increasingly international visitation, and a clear preference for unique, experience-led stays.

The property at 131-139 Guyton Street is offered for sale by deadline, closing at 1:00 pm on Thursday, 12th March 2026.

Completed in 1921, and designed by noted architects Ford & Talboys, the 1,329sqm (more or less) building occupies a prominent corner site within Whanganui’s CBD. Its historic civic role and striking architectural presence have been carefully preserved through a thoughtful renovation, repositioning the building for modern mixed-use performance, while retaining its authenticity.

Bartley describes it as a standout example of the way that heritage assets, when thoughtfully repositioned, can deliver both character and commercial relevance in an evolving market.

The property now operates as flexible mixed-use premises, comprising two ground-floor commercial spaces alongside five high-quality residential offerings. These include two expansive two-bedroom apartments, a substantial owner’s residence, and two adjacent two-level townhouses – each finished to a premium standard and well-suited to short-term accommodation or executive-style stays.

Rowan says the configuration provides optionality that is increasingly valued in today’s market. “Investors can blend commercial income with short-stay accommodation, or re-weight the residential component toward premium nightly or weekly stays as demand dictates. That flexibility is crucial as tourism patterns continue to evolve.”

Whanganui’s appeal as a visitor destination has strengthened in recent years, supported by public and private investment in heritage assets, arts and culture, riverfront activation and CBD placemaking. These initiatives have translated into increased visitation and longer average stays, underpinning demand for centrally located character accommodation that offers more than a standard hotel experience.

“There’s a growing cohort of travellers seeking high-quality, self-contained accommodation in regional centres – particularly in buildings with history and architectural presence. This asset allows investors to position themselves directly within that trend,” Rowan says.

Set within landscaped grounds with on-site car parking and prominent street frontage, the property also benefits from proximity to Whanganui’s cultural attractions, hospitality offerings and transport connections.

The brokers note that a neighbouring property at 50 Wilson Street, comprising eight two-level townhouses, is marketed separately and presents a potential expansion opportunity for buyers seeking to scale a regional accommodation platform.

“With heritage significance, diversified income potential and strategic central-city position, the Old Central Fire Station represents a landmark investment opportunity – capturing both Whanganui’s tourism momentum and the broader shift toward experiential regional travel.”